Blog: The Russells
The Russells is a blog created by Russell Berger and Russ Greene, two employees of CrossFit, Inc. The blog is as defined by the Russells as a: “blog (that) documents our work defending the CrossFit brand from misinterpretation.” The bigger a brand grows, the more other brands who are in competition try to discredit it. The CrossFit brand has taken steps to ensure it remains on the path towards revolutionizing the fitness industry; and in my eyes the Russell’s are an integral part to keeping CrossFit, CrossFit Inc’s property.
Russ Greene (left) and Russell Berger (right). Also of note, that is literally the only picture of Russ Greene on the internet.
My Relationship With CrossFIt, Inc:
Before I start writing about my view of a blog that is tied to CrossFit I want to make this clear. I have no relationship to CrossFit, Inc. I have met neither Russ or Russell and am in no way affiliated with CrossFit, Inc.
How I heard about The Russells:
I began following Russ Greene on Facebook near the beginning of their starting of the blog. At first, I followed Russ because someone had told me he was the ultimate troll in the CrossFit Kingdom. Well, while many would perceive him to have trollish capabilities (lots of them), he brings up great points of discussion and from my recollection states mostly facts. That’s why when him and Russell Berger, CrossFit Seminar Staff Member got together to create a blog defending the CrossFIt brand I was excited to follow.
Quality of Content:
The quality of the content presented on the blog is professional. While you can often find the Russells on Facebook trolololing, on the blog they are all business. The Russell’s present facts, and one that is often stated is that many organizations that see CrossFit, Inc. as a competitor have expended effort in trying to discredit the effectiveness and safety of CrossFit as a program methodology. Even ones who claim to “support and disseminate research-based knowledge and its practical application to improve athletic performance and fitness” to do things that would seem out of character for such organizations. These articles sum up problems CrossFit, Inc. has had with the National Strength and Conditioning Association:
- CrossFit Affiliate Lawsuit Against Steven Devor, Michael Smith, and the NSCA
- CrossFit Inc. is Suing the National Strength and Conditioning Association
- The NSCA to CrossFit – Why Should We Know if What We Publish is True?
- The NSCA’s William Kraemer vs. CrossFit (Part 1) (Part 2) (Part 3) (Part 4)
- Does the NSCA have a Responsibility to Publish Accurate Information?
- ACSM and NSCA: Do Push-ups Like a Girl
- The CrossFit Email Exchange the NSCA Won’t Publish (we did)
The topics discussed range anywhere from current lawsuits to inspiring stories such as this one about A 75-Year Old CrossFitter named Jacinto Bonilla. There’s more drama, hi-res photos, and people with their shirts off than you can shake a stick at.
My Favorite Article:
Although there are many articles on the blog that I’ve enjoyed reading, my favorite by far is The Flexible Definition of Mobility. Russell Berger delves into the question that I’m sure many CrossFit athletes have asked themselves and that is, “What does the term mobility mean?” I’ve had this discussion with many people– when I first started CrossFit I found the blog MobilityWod. MobilityWod is an awesome blog and Kelly Starrett has done fantastic work in regards to helping people become more fleximobile (not a word.) That being said, I began hearing people use the word mobility vs. flexibility and I even once commented on someone’s flexibility by saying, “wow, you are very flexible” to which they replied, “I’m more mobile, not really that flexible.” To me there was no difference, and I don’t think the lady I was talking to knew the difference either, mobility was just the new, cool word used in the CrossFit world. In the Article written by Russell Berger he explains that there hasn’t been much of a difference and that it is important to have clear definitions. I completely agree, a lot of which because CrossFit has defined fitness, something others had not, and has built their brand on that definition.
The Russells Blog is for you Affiliate Owners. (On a side note, these are real affiliates.)
Who Do I Think the Blog is For?
The Russells is great for anybody within the CrossFit community. Most notably, I think the blog is especially important for CrossFit Affiliate Owners to read and support because these guys are defending the brand for the Affiliate Owners. It’s an interesting business strategy CrossFit, Inc. has employed using social media to defend a brand so strongly, and I think it’s something other brands will be using in the not so distant future.
So, this blog is for:
- CrossFit Athletes
- CrossFit Affiliate Owners
- People who enjoy drama
- People who enjoy business
- Anybody who benefits from CrossFit, Inc. doing well
- Anybody who benefits from CrossFit, Inc. doing badly
Rich Froning (Because every CrossFit blog post needs a Game of Frones Picture)
There are a lot of blogs in the strength world. I don’t plan to review them all, but I do plan to share the ones I enjoy to help my readers weed through the crap that is in the strength world blog universe (there’s a lot of it.) The Russells are intelligent guys who are passionate about what they do. It shows in their writings and I suggest everyone who even thinks they might enjoy it to check it out. CrossFit, Inc. is doing something that I haven’t seen, attempting to keep the sport and methodology of CrossFit, the same as their brand name CrossFit, Inc. It has a lot of people frustrated because they think it should be be like football and the NFL or hockey and the NHL, but they don’t want that to happen. And in my mind it’s because they want control of it’s direction, as well as profits (I completely agree with this strategy.)
Finally, I vote they change their name from THE RUSSELLS to RUSSELLING JIMMIES.